Sharyn Sears

B2B Content Writer

BS Journalism, MA History and 15+ years helping technology companies build their brands. I make complex information accessible to all audiences. 

Thanks for dropping by!  Here's a bit about what I do and  what I can do for you.

I'm a curious and passionate storyteller and former journalist. I apply these skills to content and brand projects of all kinds. I skillfully map content/asset types to your buyer's journey, building out layered content for campaigns. I use qualitative and quantitative research to build a data-driven story that resonates with your audience. I work with your team, customers or partners to source and write blogs, white papers, e-books, sales collateral, buyer guides, landing pages, internal and external-facing presentations, case studies and more.  When we finish, you'll not only understand your own story better--you'll love it. 

Los Altos Town Crier •

Cooperation: It’s a realtor’s simplest and easiest secret weapon

Everyone knows that real estate is a fiercely competitive industry. Realtors compete on behalf of their buyers to secure desired homes, vie for seller listings and build strong buyer relationships. Buyers compete against each other in the market, and sellers compete with other available inventory in their area. But amidst all this competition, there’s another, more subtle yet crucial aspect of real estate that often goes unnoticed – cooperation among all parties involved.Having sold real estate...
AI-based Startup •

[Infographic] From Mundane to Motivating: 5 Trends Redefining Incentive Compensation Management

From efficiency-led strategies replacing a "growth-at-all-costs" mindset to the growing influence of Generative AI in ICM (Incentive Compensation Management), the CaptivateIQ team recently identified five key trends that are redefining how high performing organizations are striking the right incentive compensation balance to more effectively motivate GTM (Go-to-Market) outcomes and 10x revenue results.The infographic below highlights the most impactful insights, biggest takeaways, and hottest ta...

Efficiency-Led Strategies to Improve Sales Performance

In our “ICM Trends to Watch” blog series, we explore the five key trends we’re keeping an eye on in 2024, and dissect the ways in which innovative technologies, evolving GTM (go-to-market) cultures, and more are impacting incentive compensation strategies and revenue performance management.The uncertainty of the macroeconomic climate over the past couple of years has reallocated, minimized, or even eliminated resources for many GTM (Go-To-Market) teams. These shifts and reorganizations have emph...

Say goodbye to ETL and hello to superior customer data activation | Simon Data

Marketers work hard at innovating omnichannel customer experiences that leverage data as their lifeblood — yet it’s common for the data activation layer to be a bottleneck in the marketing mix. Effective data activation, simply defined, unlocks knowledge from your cloud data warehouse to become actionable by marketers within the end tools they use every day.Great, reliable data should be a given, and it can be — except when it’s not. Data latency, inefficient workflows, and lack of a unified cus...
Telesign •

Telesign’s Trust Certified Badge shows customers you protect them

Companies today are struggling to create trustworthy bonds with their customers. Complicating matters is the increasing amount of fraud that chips away at the trust a customer has in a brand. Fraudsters use all kinds of tactics to infiltrate your platform—IRSF fraud, bots and fake users, synthetic identity fraud, and account takeover fraud—often wreaking havoc on customer accounts and tarnishing trust in your brand. An area rife with fraud is the initial onboarding process. Brands make significa...

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About the Oxford comma: not a fan. What matters: Use it or don't use it, just be consistent. If you don't have a style guide, I can do one for you.