Sharyn Sears

You: What kinds of content  do you create? Me: What kind do you need?

I'm a B2B content strategist, copywriter and brand journalist. I specialize in all things cloud, AI and enterprise and work for brands such as VMware, Snowflake, Cisco, Marketo and many startups. I can project manage and create communication plans for internal and external audiences. In short, I do a lot more than write, but do research and write e-books, case studies, internal and external communications, blogs, ghosted articles, white papers, solution guides, sales playbooks and much more.  With a BS Journalism and MA History, storytelling is my passion. 

[Infographic] From Mundane to Motivating: 5 Trends Redefining Incentive Compensation Management

From efficiency-led strategies replacing a "growth-at-all-costs" mindset to the growing influence of Generative AI in ICM (Incentive Compensation Management), the CaptivateIQ team recently identified five key trends that are redefining how high performing organizations are striking the right incentive compensation balance to more effectively motivate GTM (Go-to-Market) outcomes and 10x revenue results.The infographic below highlights the most impactful insights, biggest takeaways, and hottest ta...

Efficiency-Led Strategies to Improve Sales Performance

In our “ICM Trends to Watch” blog series, we explore the five key trends we’re keeping an eye on in 2024, and dissect the ways in which innovative technologies, evolving GTM (go-to-market) cultures, and more are impacting incentive compensation strategies and revenue performance management.The uncertainty of the macroeconomic climate over the past couple of years has reallocated, minimized, or even eliminated resources for many GTM (Go-To-Market) teams. These shifts and reorganizations have emph...

Say goodbye to ETL and hello to superior customer data activation | Simon Data

Marketers work hard at innovating omnichannel customer experiences that leverage data as their lifeblood — yet it’s common for the data activation layer to be a bottleneck in the marketing mix. Effective data activation, simply defined, unlocks knowledge from your cloud data warehouse to become actionable by marketers within the end tools they use every day.Great, reliable data should be a given, and it can be — except when it’s not. Data latency, inefficient workflows, and lack of a unified cus...
Telesign •

Telesign’s Trust Certified Badge shows customers you protect them

Companies today are struggling to create trustworthy bonds with their customers. Complicating matters is the increasing amount of fraud that chips away at the trust a customer has in a brand. Fraudsters use all kinds of tactics to infiltrate your platform—IRSF fraud, bots and fake users, synthetic identity fraud, and account takeover fraud—often wreaking havoc on customer accounts and tarnishing trust in your brand. An area rife with fraud is the initial onboarding process. Brands make significa...