Marketers work hard at innovating omnichannel customer experiences that leverage data as their lifeblood — yet it’s common for the data activation layer to be a bottleneck in the marketing mix. Effective data activation, simply defined, unlocks knowledge from your cloud data warehouse to become actionable by marketers within the end tools they use every day.Great, reliable data should be a given, and it can be — except when it’s not. Data latency, inefficient workflows, and lack of a unified cus...